VIDEO 144 – WHITEBOARD ANIMATION
Getting the attention of potential customers and engaging them can be extremely difficult. Even if you do get prospective customers to visit your website, the average attention span does not always allow you to articulate your true value.
Whiteboard animation videos can address these challenges.
They are typically fun, engaging and, most importantly, effective.
They are sometimes referred to as ‘Video scribes’ or ‘Doodle videos’ and utilise simple illustrations as a simple and direct method to tell stories, communicate ideas or bring something to life for the audience.
They are multi-sensory, appealing to all irrespective of whether they have a usual preference for auditory or visual learning.
These videos are versatile and can be used in a variety of applications from ‘explainer’ videos on your home page to internal training videos or unique pitches for crowdfunding or investment. They give a real chance for your business ethos and personality to be reflected in your public image.
They offer incredible value and ROI against traditional video and allow your business to stand out.
HIGH IMPACT, LOW COST!
WHY ANIMATED VIDEO?
- 4 x more memorable than traditional video
- 8 x more engaging than text alone
- >53 x greater than text for search rankings
- 15% better than ‘talking head’ video for viewer recall – across ALL age groups
Whether you are small or large business (B2B or B2C), charity or education provider, you can engage your audience, improve your brand recognition and convey even complex messages in an easy to digest format via whiteboard animation.
Are you interested in creating an engaging and unique video? If so, we would love to talk to you.
Acknowledgements – data and graphics from www.sparkol.com/blog/